Brief: Seoul Light 2020, hosted by Seoul Design Foundation seeks an artist or artist team to develop a groundbreaking artwork that will transform the unique exterior of the city's iconic Dongdaemun Design Plaza (DDP) into a contemporary canvas for a mixed media art project. Designed by world-renowned architect Zaha Hadid, the neofuturistic features of the building invites the audience to consider "transparency, porousness, and durability," as they relate to urban life and architecture. They are calling artists and designers from all around the world to submit artistic proposals to use beautiful DDP as a canvas for their proposals
My role: Concept development (with Harshit) and Moodboards (in video)